To be successful in affiliate marketing, you need all the gears in your affiliate marketing ‘machine’ to be perfectly aligned, so that your machine runs smoothly and generates sales like clockwork.
To reach this stage, there are a few factors that you must be aware of and make sure that they’re all optimized, so that your marketing efforts yield the best results. Getting them wrong can end in frustration and a loss of time, energy and money.
Let’s take a look at the 7 steps below.
1. Formulate a Plan
If you fail to plan, you’re planning to fail. Before even getting started on the content creation or buying a domain, you’ll need to assess if your niche is worth targeting. Is it overly competitive? Are there enough products to promote? Will you be targeting long-tail keywords?
It is vital to know your plan of attack and exactly what you’re going to do.
2. Research and Reach
The second step is research and reach. You must do a lot of research before diving into the niche. It’s fine to spend a week or two doing thorough research. You’ll get a feel for the niche and learn just how far your reach will be. It is better to be well-prepared than to get started and find that you were unprepared.
If the niche you are in has a very small audience, your earning capacity will be limited. While you can still give it a try, it’s inevitable that you will reach an income ceiling that you won’t be able to break through. Be aware of this.
Traffic is of paramount importance. The more targeted traffic you have, the more sales you will make. So, you need to know where you’ll be driving traffic from and what you’re going to do. Focus a huge chunk of your efforts on getting the right traffic to your web properties.
4. Content Creation and Marketing
No matter what affiliate product you’re promoting, there will always be some type of content creation involved. You could be writing blog posts or creating infographics or just pinning images on Pinterest – whatever the case, it is counted as content creation and marketing.
People come online looking for information. They’re looking for content. The better and more engaging your content is, the more visitors you’ll attract and retain. Your goal should always be to help the visitor out. Avoid appearing like a rapacious marketer who only hard sells and hypes products up. It’ll just turn most people off and you will lose sales.
You must promote your content online. Actively post your images in image sharing sites, share your videos in as many places as you can, get in front of as many crowds as you can, etc.There are people on Pinterest who love gardening. There are also people in Facebook groups who love gardening. Let’s not forget all those people who subscribe to gardening channels on YouTube… because they love gardening.
Guess what? Most of them are not on all 3 sites. The audiences will be different. So, by promoting your content on different platforms, you’ll reach more people.
Analyze your traffic stats, clicks, sales, conversions, etc. Even if numbers scare you, you’ll get a hang of things after a while. Once you understand the numbers, you’ll know how to scale your efforts and improve upon the winning strategies, while ditching the under-performing ones.
7. Rinsing and Repeating
Last but not least, find out what’s working and keep repeating your efforts. Rinse, lather and repeat. Consistency is everything and your repeated efforts multiplied over time will result in an avalanche of sales.
Follow the 7 steps above and you’ll be an affiliate marketer par excellence in a very short time.